A Billboard Sized Vision

“Cast a vision with a billboard size font, so your church may read the vison, grasp it, and take it in stride.” (1).png

Recently, while driving on the highway, billboards along side of the road brought to mind Habakkuk 2:2, “Write the vision, make it plain, so that a runner may read it.” God shared those words with the Prophet Habakkuk to encourage him to express a bold and vivid vision, that would not be misunderstood or appear unclear. Messages displayed on billboards are bold, vivid and clear, just as God mentioned to the prophet.

Think about the billboards you encounter daily. When was the last time you saw a billboard the size of a personal business card that was elevated or illuminated? Billboards are similar to the vision casting instructions God gave Habakkuk. Drivers on highways, expressways, or toll roads do not stop to read billboard messages, nor do they have to squint in order to read the messages. God-given visions must be bold and vivid, if they are going to have a chance to come to fruition.

Visionary leaders cast bold, vivid, spirit-filled visions for members of their congregation or organization. Churches with billboard sized visions are usually growing, thriving, ministry focused congregations.  Casting a powerful vision drives lives, goals, mission, ministry and generosity.  Effectively, the vision is preached, taught, promoted and integrated in all facets in the life of the church. 

When a bold vision statement is placed in prominent areas of a church, believers begin to connect the vision to their part in the mission/ministry field. A vision statement gives members a glimpse of what can happen when members grasp the vision and make it their mission, so that it becomes a reality.

A compelling vision with size and clarity can stimulate and revive any congregation, irrespective of its size or location. It will motivate and move believers toward a picture of a vibrant future. Church leaders, cast a vision with billboard size font, so your congregants may read the vision, grasp it, and take it in stride.

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By: Melvin Amerson

THE REV. MELVIN AMERSON IS A MEMBER OF THE TEXAS ANNUAL CONFERENCE AND SERVES AS A RESOURCE SPECIALIST/AREA REPRESENTATIVE AT TMF. HIS EXPERIENCE AND PASSION LIE IN ENCOURAGING AND DEVELOPING GENEROUS, FAITHFUL LEADERS AND CONGREGATIONS.

AMERSON IS THE AUTHOR OF CELEBRATING THE OFFERINGFRUIT FOR CELEBRATING THE OFFERING AND STEWARDSHIP IN AFRICAN AMERICAN CHURCHES: A NEW PARADIGM, AS WELL AS SEVERAL ARTICLES COVERING TOPICS FROM GENEROSITY, LEADERSHIP AND VISIONING. CURRENTLY, HE SERVES AS A BOARD MEMBER OF THE ECUMENICAL STEWARDSHIP CENTER AND IS A NATIONALLY-RECOGNIZED GENEROSITY CONSULTANT KNOWN FOR HIS ENGAGING PRESENTATIONS.